Strategy with decision rights
Global organic social strategy across five platforms, including channel decision rights, a company-wide intake process, and a three-tier operating model with defined approval chains.
Full background
Strategist, analyst, producer, director, editor, copywriter.
Ten years of strategizing and storytelling across enterprise B2B and consumer — from an award-winning viral series to the owned-media strategy global SaaS brands continue to run on today. Doing every job in the room is how I learned the thing that matters most: the architecture, governance, and measurement that make good work repeatable, not just lucky.
Portrait of Audrey West
4.3 → 11.7%
LinkedIn engagement · 326K followers · two quarters
5M+
TikTok views · SAMY Award winner
55K+
Creator followers at @audreyjoycewest
How I work
Diagnose before producing
Doubled LinkedIn engagement rate in two quarters after a 330-post audit diagnosed distribution — not content — as the real constraint.
Owned media, not just social media
Authored the CEO-facing strategy brief that moved measurement from channel vanity metrics to category ownership and share of voice.
Voice at scale
Ran the executive voice program — six executives, eight voice profiles — and scaled employee advocacy to 2,257 engaged employees, generating 158.6K impressions in 30 days.
Also fluent in: owned-media architecture, brand voice, integrated campaign planning, measurement frameworks and leadership readouts, short-form video direction and editing, live event production, and social and long-form copywriting.
Experience
Qualtrics
Global Senior Social Media Manager
Lucid
Social Media Manager
Weave
Content Strategist / Social Media Manager
Freelance & Utah State Athletics
Content Creator · Content Producer
B.S., Art and Design · A.S., Technology Management — Utah Valley University