Strategy with decision rights
Global organic social strategy across five platforms, including channel decision rights, a company-wide intake process, and a three-tier operating model with defined approval chains.
About Me
Strategist, analyst, producer, director, editor, copywriter.
Ten years across enterprise B2B and consumer social — an award-winning viral series on one end, the owned-media strategy global SaaS brands still run on today on the other. I came up doing the work myself, then spent the last several years building the part that doesn’t show up in a highlight reel: decision rights, governance, and measurement that let a channel outlast any one person’s calendar.
Portrait of Audrey West273%
LinkedIn engagement to 11.7% from 4.3% · one quarter
5M+
TikTok views · Utah Business Award winner
55K+
Creator followers at @audreyjoycewest
How I work
Owned media, not just social media
Authored the CEO-facing strategy brief that moved measurement from channel vanity metrics to category ownership and share of voice.
Voice at scale
Ran the executive voice program — six executives, eight voice profiles — and scaled employee advocacy to 2,257 engaged employees, generating 158.6K impressions in 30 days.
Also fluent in brand voice, integrated campaign planning, leadership readouts, and short-form video production.
Experience
Qualtrics
Global Senior Social Media Manager
Lucid
Social Media Manager
Weave
Content Strategist / Social Media Manager
Freelance & Utah State Athletics
Content Creator · Content Producer
B.S., Art and Design · A.S., Technology Management — Utah Valley University