Social & brand strategy · Portfolio 2026
Ten years of storytelling across enterprise B2B and consumer brands — from an award-winning viral series to the owned-media strategy global SaaS companies run on today.
Global Senior Social Media Manager, Qualtrics — owning organic strategy for a 326K-follower channel.
Selected work
Qualtrics · Customer activation
Social lead and primary relationship owner on the PGA TOUR partnership activation, from business case through the CMO’s first executive video.
Lucid · Viral social campaign
Led the relaunch of a series everyone had written off to 0 to 300K+ TikTok followers — still the brand’s primary content pillar.
Qualtrics · Global event
Made the case internally that the flagship conference was the company’s biggest untapped social moment, then built the strategy behind it.
Qualtrics · Experience program
Surprise-and-delight live at NBA and NHL games — seat upgrades, courtside seats, gift cards — captured in real time. A case study says a brand cares about experience; this showed it.
LinkedIn engagement rate, doubled in two quarters
Event-week engagement at X4, zero paid spend
Engaged employees in the advocacy program, +225%
Views on my own creator channel, 55K+ followers
More of my work
Ungated video in the feed, gated report as the payoff. I shot and edited every asset. A brand-only channel with no year-to-date pipeline started generating leads.
Led social strategy from concept through execution, produced and directed the on-site shoot as client-side lead on the film agency, then spun the hero film into a platform-native series — one production day extended into months of content.
Designed and ran a social contest end to end: mechanics, creative, promotion, community management. The entry mechanic was built around UGC, so the campaign generated assets while it was still running.
Concepted the activation and brought on four local cookie companies as partners. Produced it end to end: run of show, vendor coordination, on-site logistics, content capture, and social before, during, and after.
Enterprise stories as feed-native video and carousels, built around the people using the product. A logo on a slide proves nothing; a person explaining what changed proves everything.