Qualtrics · Customer activation
PGA TOUR Activation
Social lead and primary relationship owner on the PGA TOUR partnership activation, from business case through the CMO’s first executive video.
Insight
The PGA TOUR partnership already had the access. What it was missing was everything downstream of it — a content plan, a crew, and an approval path that could actually turn tournament week into publishable work.
The work
Built the business case, crew plan, and content plan for championship coverage, then filmed, edited, and managed customer approvals. Organized and ran content days with PGA TOUR player Tony Finau, Qualtrics’ brand ambassador, capturing him on and off the course for social.
Role
Partner management, production, executive video.