Audrey West

Qualtrics · Customer activation

PGA TOUR Activation

Social lead and primary relationship owner on the PGA TOUR partnership activation, from business case through the CMO’s first executive video.

Insight

A sponsorship is only an audience until someone produces it. The partnership already had access — what it lacked was a content plan, a crew, and an approval path that could turn tournament week into publishable work.

The work

Built the business case, crew plan, and content plan for championship coverage, then filmed, edited, and managed customer approvals. Organized and ran content days with PGA TOUR player Tony Finau, Qualtrics’ brand ambassador, capturing him on and off the course for social.

Role

Partner management, production, executive video.