Qualtrics · Experience program
“Dream Team” Experience
Surprise-and-delight live at NBA and NHL games — seat upgrades, courtside seats, gift cards — captured and published while it was still happening.
Insight
A moment like this is only worth anything if it’s caught live — a recap two days later is just a press release. The real job was logistics: knowing the upgrade was coming before it happened, having a camera on it, and getting it live while the game was still on.
The work
Surprise-and-delight live at NBA and NHL games — seat upgrades, courtside seats, gift cards — captured in real time for social.
Role
Live capture and real-time social.