Qualtrics · Global event
X4 — Global Event Social Strategy
Made the case internally that the flagship conference was the company’s biggest untapped social moment, then built the strategy behind it.
Insight
X4 produces more proof, community, and product news in a week than the rest of the year combined — but we were only ever documenting it after the fact. Planning it like a channel moment, months out, instead of just covering it live, is what changed.
Strategy
Built content pillars spanning pre-event anticipation, live community and product moments, thought leadership, and event culture, plus a post-event recap. Ran it across three continents — Salt Lake City, Sydney, and London — on a single model.
Role
Owned the social strategy end to end, and directed and captured promotional and live on-site content.
One of the highest-performing organic weeks in the brand’s history
On zero paid spend